If you’re running a membership site, then you need a good email marketing tool to keep your members engaged, nurture leads, and automate the fulfillment of your membership product. So is ActiveCampaign good for membership sites? Let’s take a look.
1. What is ActiveCampaign and what are its features?
ActiveCampaign is a marketing automation tool that offers excellent features such as email campaigns, autoresponders, a smart contact list (with tags and custom fields), lead scoring and grading, customized forms, and SMS management tools.
ActiveCampaign is perfect for the busy email marketer who has more to do than just send emails. ActiveCampaign can handle everything from setting up your emails, forms, and automated messages to helping you run an automated membership site or eCommerce store. ActiveCampaign also offers excellent reporting features so you can see which of your campaigns are most successful and what’s working best.
2. How can ActiveCampaign be used for membership sites
ActiveCampaign can also be used to manage a membership site.
How?
With tools like Memberium for ActiveCampaign, you can integrate ActiveCampaign and WordPress together to protect pages/posts/courses inside of WordPress based on the tags someone has in ActiveCampaign.
For example, ActiveCampaign could have tags for “Prospect”, “Verified Purchase” and “Member”. ActiveCampaign can drop these tags on people who sign up to your membership site. ActiveCampaign can also drop these tags if they are the purchaser of a membership product that you create in WordPress.
This means people will be automatically given access to purchased content via automation happening in ActiveCampaign.
3. Pros and cons of using ActiveCampaign for membership sites
Pros: ActiveCampaign helps automate the fulfillment of your membership site. ActiveCampaign is also useful for lead nurturing and email marketing which are necessary features for a membership site. ActiveCampaign can be used to build forms, with ActiveCampaign Forms, that can be seamlessly embedded into WordPress pages/posts.
Cons: ActiveCampaign’s user interface can be a little bit overwhelming for those new to ActiveCampaign. ActiveCampaign is more of an all-in-one marketing automation platform than some of the other competitors such as MailChimp or MadMimi, so if you don’t need many features it may not be necessary to pay for ActiveCampaign’s high end plan.
4. Alternatives to ActiveCampaign for membership sites
When it comes to running membership sites that are WordPress based, there are plenty of alternatives. If we were just to look at standalone plugins, we would easily find many options. MemberPress, WishList Member, etc. are just a few.
However, you likely want and need a plugin that has deep integration with the CRM you’re using.
Memberium integrates with both ActiveCampaign and Keap (Infusionsoft).
If ActiveCampaign isn’t exactly what you’re looking for, I would suggest looking at Keap. It offers most of the same functionality with some additional features.
You can’t go wrong with ActiveCampaign or Keap, though. We’ve seen many membership sites achieve major success using both platforms.
5. How to get started with ActiveCampaign for your membership site
If ActiveCampaign sounds like it could be a good fit for your membership site, you’re in the right place! Click the link here to sign up for the plan that’s right for you.
You can start on the lowest plan and upgrade it as your needs and business scales.
Next, you’ll need a membership solution. Visit Memberium’s pricing page and choose the Standard Plan to start.
Lastly, you’ll need WordPress hosting. We recommend WPEngine, Kinsta, and Siteground currently. But you can choose any WordPress host you’re familiar with.
With these three things, you’re now ready to start building your membership site!
