Memberium’s Sync New Registrations to ActiveCampaign setting lets you do just that – sync any new WordPress registrations back to ActiveCampaign. It is important that members be both in WordPress and ActiveCampaign. This feature helps with that. This also works with other plugins that create WordPress records. For example, WooCommerce and social login plugins.
When someone makes a purchase through WooCommerce, WooCommerce creates that user inside of WordPress, however, it doesn’t automatically send that back up to ActiveCampaign. By enabling this feature, anytime someone is created in WordPress, even manually, a corresponding contact is created in ActiveCampaign.