In this customer site walkthrough, you’ll get to see how a membership site built with ActiveCampaign and Memberium functions. This site was built by a Memberium Certified Partner, Ross Jenkins from DigitalME.
Ross walks us through the site and explains how many of its features are set up. Whether you’re just building your first membership site or you’re already running a thriving one, there are definitely some things you’ll see in this walkthrough you can take away and use in your own membership site.
Learn More About DigitalME
To learn more about Ross, DigitalME, and how they can help you with your Memberium membership site or project, visit this dedicated page on their site.
Intentionally Simple UI/UX to Make Things Easy for Target Audience
In the video, Ross briefly mentions that the style and design of the site was made with an older generation audience in mind. They wanted to keep things simple and easy to navigate through.
This can be seen on the order forms, menus, and course/lesson pages.
When you are building and designing your membership site, you’ll want to consider who it is that will be using the site on a daily basis. If you have an older audience, increasing font sizes, button sizes, and keepings things very simple to navigate would be a good idea.
Further, if your audience is more technical, you’d want the user experience to be tailored to that. You can generally never go wrong with keeping things simple, but too simple for a certain audience can work against you.
Know your audience. Tailor your site to them.
LearnDash + Memberium to Power Video Based Courses with Quizzing
QHHT’s courses are built using LearnDash and Memberium for ActiveCampaign. The videos are hosted with Vimeo (which we recommend and use ourselves).
LearnDash is a powerful LMS plugin that lets you simply create online courses that include quizzing. Memberium for ActiveCampaign’s integration with LearnDash also allows you to apply ActiveCampaign tags or trigger ActiveCampaign automations anytime a lesson or course is completed.
When someone completes the quiz on QHHT, they are greeted with a video congratulating them. This is a nice touch that can help with building a relationship with your members.
In addition to the video, members get an email explaining to them the next steps for moving forward with the training. This is something many membership site owners leave out.
When someone completes a course, give them the next course for purchase or direct them on what they should be doing next. You’ll be creating more engaged members in doing so.
Using Gamification to Increase Taking Action with Course Material
A lot of membership sites already have gamification built in. This is nothing new and something that should be implemented at some level as your membership site grows.
However, the way Ross implemented it on QHHT is somewhat unique. Instead of giving points or increasing rank/level when a course is complete, they actually get an increase in level whenever they submit ‘session notes’.
Now this is specific to QHHT and what they’re teaching, but in essence, they are incentivizing people to actually put into practice what they’ve learned from the course.
In this case, the levels correspond to ‘practitioner levels’ which increases their ranking in the practitioner directory. This is why people are incentivized to increase it.
If you’re doing something similar with certifying people and you have a directory of those people, you may consider some sort of level system such as this.
Translating the Membership Site
Another commonly overlooked aspect on many membership sites is that not everyone speaks or understands English. Maybe your site is in Spanish and English speakers want your content. It works in all directions.
On this site, Ross implemented Google Translate to translate the actual text.
They also had all the course videos dubbed over with native speakers from different languages.
As your membership site scales, you may consider doing this to expand your reach into new markets, countries, and reach more people.
- Introduction – walking through QHHT (Quantum Healing Hypnosis Technique – qhhtofficial.com website – switched from Infusionsoft to ActiveCampaign
- (0:55) – Overview of homepage – purchase form – audience is older generation so the form is simple
- (2:17) Course walkthrough – Using Learndash – Video course, has quiz – video hosted on Vimeo – Congratulatory video at the end of the quiz
- (4:00) Session Notes – users can submit session notes for getting a higher rank – using Gravity Forms
- (5:20) Find a practitioner section from the menu – practitioners are listed
- (6:14) Resources section includes resources they get once pass – courses are available in different languages – videos are dubbed from native speakers
- (7:37) Gets traffic from YouTube, FB etc. Sends visitors from FB to a landing page or sales page. Use retargeting ads too.
- (8:15) ActiveCampaign has lots of contacts – low bounce rate – builds relationships
- Using Google Translate for website translation
Full Video TranscriptShow Transcript
so throughout this video, I’m going to show you different parts of the website and, , we’ll walk you through it. So right now we’re showing you purchasing the course. She saw those three courses or four courses, , level one level, two level three, , and the reunion, , or the level one and level two online.
And then the rest are in person events, which are currently holding COVID. , but they are due to come back. , so right now we’re, we’re going through our purchase. Julia or QHHT audiences that is the older generation. , so we’ve tried to make stuff as simple as possible for peoples to be able to go through.
Um, the website is run on AWS. It, we actually have a forum as well, , currently on BB press, but it’s, it’s been moved to accent for it right now. , so this isn’t dashboard that I’m showing you. , so this is when you’ve just purchased. There’s various. Variables. And here’s the email also that you can view once you, once you’ve purchased.
So now we’re going to go through the course a little bit. , I can assure you a small snippet of it. , as it’s ultimately someone else’s course, , and we can go through from.
So the, the learning module we use it LearnDash currently, , each, , course has a quiz on it has variable different aspects to it. , host the videos on Vimeo. The reason we host the videos on Vimeo is, , so we don’t use the resources of our server, but hosted on AWS, which is fantastic, but, , it’s much better to use Vimeo, the hosting.
And to do what it does best. So his exam, , I’m gonna skip right through it so you can see how it works at the end. Once the user passes the exam, they’ll be tagged with another tag called, , pass the exam level one. , the next one will give them more access in the dashboard and allowing them to see various different aspects of it.
, and ultimately also purchased, uh, access to the. On the basis that they pass the test, which in the case, thankfully we did. So you have a little video at the end of Julia congratulating, you for passing the test. And along with that, you’ll also get an email, uh, thanking you for the personal tests, kind of giving you steps.
But. So the way we use our emails up the side note is that everything comes from communication, not curators, customer service, and replying to that. You know, you get a real person at the other end, uh, is run by Zendesk at the other end. And we have multiple, so customer support reps who can help you make stuff is there is a session.
Basically the interesting aspect, , Julia’s causes around really on learning, letting her trade and being able to build off it. And you can build a career or you could stay at for yourself. , they submit sessions, so they I’ll have an in-person session with you. And I’ll write notes of what happened in the session.
Uh, and the more sessions I get the higher right arm as a practitioner. Now that also relates back to what practitioner level you are. So for instance, I could have a million sessions. And you can be at a level two. So you’re still higher than me, even if you’re in love with two and have 50 sessions. , so it’s run on that.
So each session they do, , goes through gravity forms and then into Infusionsoft where, we, we do math or maths as English would say, and it will a lot of less wall, which you can see at the bottom right there. , so every session that you do, as long as it’s unique and. The system allows it based off the data you put, you’ll get another session number.
Uh, a lot of people use this. You’ve had over 40,000 sessions within one year. , so it’s, it’s used quite a lot, which is fantastic to see really.
So this is what, , what a past course looks like. So now we’re going to go to find a practitioner. So find a practitioner is where you can find someone like Mary, you who passed level one level two, or level, just level one and a, it will show you all the practitioners in your area. You can’t do sessions on Skype or online.
Everything has to be in done in person. , so you really get that in-person field.
So he’s purchasing the forum. As I mentioned the forums currently go, and then the bit of it maintenance, , and it will be on except for which is fantastic software. , and we’ll be integrating that with, , activecampaign and woocommerce, , which we use currently. So these are all the resources, , that you get when you pass the test, , which is a huge amount of resources from, you know, videos, the audio logs, you get a bundle of, uh, information, which is fantastic.
So I’m just going to walk you through various different aspects of the site. Uh, so you can get a broader knowledge of kind of what everything looks like. , the design was done by a guy called Bonnie Walden. He’s fantastic. , he’s, he’s a real expert in his trade. We do all the CRM work or the integration, remember Memberium and the server and connections and whatnot.
Um, and thankfully Donnie has the skills to be able to put everything together in that sense.
So the course is also in various different languages and from Japanese Russia, , know a lot of different languages.
So because it doesn’t currently have access to their forum, he can’t view it. it just blocks him from, from reading it and title.
These are blog posts. You can see a lot of traffic comes from YouTube. , it comes from Facebook marketing. , they, they do the normal system, which is send traffic from Facebook to a landing page landing page, to an opt in or to purchase. , they do retargeting ads. They, they have a lot of marketing assets running in the background currently.
Um, there are active campaign. It’s fantastic. It’s very neat. And it’s got a huge amount of contacts, which, uh, have very low. , Judy really pushes that to build a relationship with our audience. A lot of emails come from Julia. Even if they come from communication app, they come from Julia, it’s got a signature it’s very personal.
Uh, so there’s a great relationship that she’s built with that customer, especially there’s a lot in travel across the world that tend to have events and whatnot.
So we used Google, , facial, Google translate, but the website name, uh, This is a temporary solution for is plants that the changes instead of real translation personnel basis, this is how that is. And in terms of videos, the videos that dumped, uh, by real native speakers. , so there’s a lot of work, but for each video that was translated,
we’re coming up to the end of the course, , or the end of the video we’ll show you is, , punching level two online. , and you’ll be able to go through.
So level one, level two and level three and all the in person as well. , for now a lot of them are online. So level one, a level two online, , a lot of people choose online because of their, you know, being at home, being able to do the course, but also, uh, you know, just being able to do it in your own time, rather than in 200.
There is a course length as well. , as in, you must pass a course within a certain amount of time, uh, people get extensions, but the majority tries to pass the test. When they said not time, they do it for various different reasons. , for one, it keeps everything together. It keeps people passing at the same rate and they brought good pass rate because of the quality of the videos.
They. Anyway, thank you very much, for viewing, our video, and we put a lot of work into the site where you’re working for it for just under three years. , besides massively, massively grown over the past few years, , it’s getting better and better smarter, uh, and the community building, but also the sales are really, really building throughout COVID as well.
, if you, if you are looking for Infusionsoft ActiveCampaign work or Memberium work feel free to contact us. , and we look forward to speaking to you soon.