How to Protect Gutenberg Blocks with ActiveCampaign Tags Using Memberium for ActiveCampaign

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With membership websites and online courses, content is key. You need a well-structured and constant flow of content to keep your customers coming back. But limiting access is just as important as granting it, and you need to make sure your members experience your content in the proper order.

In the past, the WordPress editor hasn’t exactly been known for its design capabilities. This is set to change with the introduction of the new Gutenberg editor. Gutenberg is WordPress’s answer to the many design plugins that have permeated their platform. Gutenberg introduces new design features and aims to be more user-friendly. Eventually it will become part of WordPress core, and WordPress has announced Gutenberg will be a main component of everything WordPress 5.0 and beyond.

Memberium has a solid track record of integrating successfully with many of the most popular design plugins, and Gutenberg is no exception. If you use ActiveCampaign tags, Memberium can help you exercise total control over Gutenberg-designed content.

What is Gutenberg?

WordPress has created Gutenberg, a new design plugin, to be a core part of their website-building package. All new development efforts from WordPress will focus on Gutenberg rather than their previous editor. So if you haven’t gotten a feel for it yet, you might consider checking it out.

Like other WordPress design plugins, Gutenberg allows you to separate your content into easily-movable “blocks”. This lets you organize the face of your website and position your content however you please. And this design work can be done quickly and easily, with no extra coding knowledge necessary.

The goal of Gutenberg is to allow for more streamlined site design with fewer plugins. No more spending valuable time fussing around with shortcode. No more budgeting for the money to outsource design work. Simplicity is the idea. Instead of adding plugins on top of plugins, the default WordPress design suit will be there to give you all the tools you’ll need to make a unique and functional website.

Gutenberg is still very much a work in progress, with more updates to come. Fortunately it is designed to work across all screens and devices, so your website will look as crisp on a smartphone as it does on a desktop.

Gutenberg Membership Sites

Gutenberg is a great tool for membership sites or online courses. The new design philosophy of segregating content into dividable chunks works well with the flow of a membership site. With Gutenberg, you’ll be able to focus on overall design aesthetic while maintaining functionality in your content settings.

Gutenberg is only going to become more relevant to all WordPress sites in the coming years. Fortunately, this new design editor caters to the most relevant needs of membership sites. Using Gutenberg is a great way to keep your content organized and in-line with your membership content plan. You’ll be able to create a content-rich site that looks how you want it to.

Gutenberg easily separates rich content into “blocks” that you can plan around in your content strategy. By utilizing ActiveCampaign tags, you can section off your Gutenberg-organized website elements by membership level or login information. You can alert members of failed payments and ensure that your customers are seeing the content that’s relative to them.

This means you can guarantee that only logged-in members see that video, and that only new subscribers see those tutorials. The sky’s the limit! While Gutenberg helps you organize your content, Memberium ensures your members see the screen that fits their needs.

Gutenberg + ActiveCampaign

Curious about getting started? It’s not hard to do. Memberium gives you access to visibility controls for each Gutenberg section based on the ActiveCampaign tags possessed by the end user. Memberium allows you to attach content to different tags all directly within the page builder. No messing around with shortcodes. No extra effort. Just quick, simple organization.

In this post we’re going to walk you through the specifics of Memberium’s Gutenberg integration. Whether you’re a beginner or a master web designer, you’ll be able to find the tools you need to keep your membership site running smoothly.

Use Cases

Before we dive in, let’s take a look at a few use cases that you may be able to relate to. Simply put, you can use our integration anytime you want to show different content to different users on the same page. Here are some examples

  • Upgrade Offers/Buttons: Only show upgrade offers or buttons to users that are relevant. You wouldn’t want to show an upgrade offer to a user that already has that membership or product.
  • Failed Payment Warnings: You can show users a message if their last payment has failed. This could be used on a membership homepage for example. You’d need to have your payment/cart system apply a tag saying the payment failed for this to work.
  • Bonus Content: Sell bonus videos or content in your membership/course. Show these videos on the same page as the regular content, but only allow the people that purchased it to view it.


Open a page you’re editing with Gutenberg and click on a block you want to protect. On the right-hand side of the screen, you’ll see the settings for that block. Scroll down until you see the “Memberium” section as pictured below.

You’ll see several options for protecting your content. Let’s go through the different options together.

Any Membership Level

This option will automatically activate all of your membership levels. This means that if a user has any of your memberships they’ll be able to see the content. For instance, if you have 3 membership levels, bronze, silver, or gold, then a user would need just a single one of those to see the content.

Your Different Membership Levels

The options you’ll see in this section depend on what membership levels you’ve set up in Memberium. For example, if you have the following two memberships setup then you’ll see this in the Memberium protection options:

Two Memberships in Memberium
Membership Levels in Gutenberg

You can individually turn a membership level on or off. If the membership is on, then users with that membership will be able to see the content. If it’s off, then users that have that membership won’t be granted access. It’s important to note that if a user has two memberships, one that gives access and one that doesn’t give access, the one that gives access will take effect.

Any Logged In User

Enabling this option will allow any user that’s logged into the site to see the protected content. There are no dependencies on tags, membership levels, etc.

Logged Out Only

This option is very similar to the one above except it works in the opposite way. Only logged out users will be able to see the protected content with this enabled. This is useful for protecting login forms or other content that wouldn’t apply to someone who is logged into the site.

Require Tag IDs

The Require Tag IDs option allows you to select from your ActiveCampaign tags one or more tags required for access. If you select multiple tags, the user does NOT need to have all of them – only one of them. For instance, if you select Gold and Silver, the user could see the content by just having the Silver tag.

In addition, you’ll see all your tags have a “Does Not Have {tag name}” option. This allows you to require users don’t have a certain tag to see a particular module/content block.

“Does Not Have” Tags

AND Require Tag IDs

This box works exactly the same as the previous option (Require Tag IDs) except that it allows you to require the user to have a second tag in addition to the tag in the first box. To better explain how this works, please see the image below and we’ll explain what would be required to see the protected content:

Multiple Require Tag IDs

In this case, the user would need one tag from the top box (Green or Red) AND they would need one tag from the bottom box (Gold or Platinum). The important thing to remember is that users will need a single tag from each box in order to access the content. Sometimes we have customers think it’s one tag from the top plus ALL tags from the bottom, but that’s not how it truly works.

PHP Boolean Expression

Lastly, we have the PHP Boolean Expression. This option allows you to input true/false PHP functions (Booleans) that can control the visibility of your content. Most of our users won’t need to use this feature as the previously covered options will more than satisfy their content protection needs.

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9 ways to add more value to your membership site

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